In the Spring of 2017, bellibone was picked out of a little black book of ideas. As multi-tasking jet setting women, we often jotted down insights on how little changes could make our everyday lives easier. One of these ideas was the inspiration for the ‘handbag that works for you’. The concept is simple. Why can’t professional women find a tote that is sleek, stylish & light - with compartments that keep things organized? When she shared this idea with her business school classmates and soon to be co-founders, Rochelle, Sonia and Molly, it was no brainer, they just had to figure it out.
The combination of function and fashion for the perfect work tote has been elusive so far, but not for much longer. The trio have been hard at work over the past year working through designs, materials, marketing plans, and business models to deliver a product that is both high quality and affordable. As women co-founders, they have also tried to work with other women professionals on product design through production.